Award-Winning Ford Puma line up for New Zealand brings new levels of smart technology and inspiring design to an otherwise crowded, lookalike SUV segment


                                                        Ford Puma line up for New Zealand brings new levels of smart
                                                        technology and inspiring design to an otherwise crowded,
                                                        lookalike SUV segment main image
  • The all-new Ford Puma will go on sale in New Zealand in the second half of 2020, bringing New Zealand customers an award-winning new-generation urban SUV with distinctive style, unmistakable design, stand-out convenience and technical innovation 
  • Technology-laden Puma includes standard AEB with Pedestrian Detection, Apple CarPlay/Android Auto smartphone capability, wireless smartphone charging and Ford Pass Connect embedded modem enabling remote features and status updates
  • Puma’s ownership experience includes the Ford Service suite with a five-year/unlimited kilometre warranty, Ford Loan Car Program, MapCare and Roadside Assist available to eligible customers and participating dealers.

AUCKLAND, 12 MARCH 2020 – The connected, highly-contented and fun-to-drive all-new Ford Puma will soon arrive in local showrooms.

With the Ford Pass Connect embedded modem, in addition to Apple CarPlay and Android Auto smartphone compatibility with wireless smartphone chargingNewsroom Apple link, the all-new Ford Puma combines striking design with smart, user-friendly technology that makes life simpler and more convenient for New Zealand.

“The Puma and Escape both show the desire for charismatic, innovative models with a high level of standard equipment, from safety and driver assist technology, for discerning customers who demand both style and substance,” said Simon Rutherford, Managing Director, Ford New Zealand. “As an advanced, connected urban SUV, the Puma will bring smart, ‘life hack’ innovations to customers, like the Ford Pass Connect embedded modem.”

Like the forthcoming Ford Escape, the Puma will be sourced from Europe, with New Zealand customers benefitting from the access to advanced models and features from Ford’s global vehicle portfolio.

The bold, distinctive exterior design of the Puma sets it apart from a growing SUV crowd. With an expressive face, including instantly recognisable daytime-running lamps, Puma’s smooth sculpted lines, low sloping roofline and pronounced wheels arches are teamed with a sleek silhouette for an athletic yet premium look.

Puma and Escape will join the Ford Everest and Ford Endura as part of a full complement of SUVs in Ford showrooms. Ford’s comprehensive SUV range offers New Zealand greater, more purposeful buying choices, reflecting the demand for SUVs and matching New Zealand’s diverse lifestyles.


Puma line up: elegant, athletic, premium
Powered by the advanced, award-winning EcoBoost powertrain, the 2020 Puma line-up delivers a new-generation of simple, elegant yet sophisticated choices for customers, with a fun-to-drive ethos and characterful nature in the DNA of every Puma.

The 2020 Ford Puma line up will consists of:

  • Ford Puma (FWD)
  • Ford Puma ST-Line (FWD)
  • The Puma exterior is distinguished by 17-inch, 10-spoke alloy wheels, which sets the style direction for the detailed yet cohesive exterior aesthetic. Up front, Chrome grille elements emboss the front grille and fog light surrounds, adjacent to the LED headlights, with these elements continued for the side skirts.

    Fittingly applied across the Puma range is the award-winning 1.0-litre turbocharged EcoBoost three-cylinder engine, teamed with a seven-speed automatic transmission and offered exclusively in front-wheel drive. With 92kW and 170Nm, the Puma’s EcoBoost engine includes high pressure direct fuel injection, twin-independent variable cam timing and fuel saving cylinder deactivation.

    Developed by Ford of Europe, the EcoBoost engine is an eleven-time winner of International Engine of the Year awards.

    The versatility of Puma is also evident as the first urban SUV from Ford to be equipped with Selectable Drive Modes. Five Drive Modes can be selected: Normal, Sport, Eco, Slippery and Trail, with a unique graphic display in the instrument cluster indicating the chosen mode:  

  • Normal: For effortless everyday driving
  • Sport: Created for spirited driving
  • Eco: Prioritises maximum efficiency
  • Slippery: Designed to bring increased confidence on surfaces with reduced grip, such as wet roads, wet grass, snow and ice
  • Trail: Intended to help maintain momentum on soft, deformable surfaces like a sandy beach, paddocks or powdery dirt road
  • Puma also offers a comfortable, user-centric interior that delivers liveability and convenience with generous passenger space and cargo capacity. The Puma has a 2588mm wheelbase enabling generous legroom for all occupants in both front and second rows. The 60/40 split-fold rear seat can be lowered for greater cargo space of up to 1170 litres, with a generous 410-litre boot space with the second-row seat in place.


    Ford Puma: well-rounded, highly-equipped
    The Puma brings a comprehensively equipped SUV that includes standard features not previously offered in an urban-sized SUV from Ford. Underneath the charismatic and style-driven exterior design is a tech-laden array of features, designed to simply enable a seamless digital lifestyle.

    Safety and driver comfort has also been a primary focus for the Ford Puma, and an essential part of its development to meet and exceed the requirements of the discerning, selective buyers in the highly-competitive segment.

    In addition, Driver Assistance Technology, convenience and safety tech as standard on Puma FWD – and across the line-up – includes:

  • Autonomous Emergency Braking with Pedestrian DetectionAward-Winning Ford Puma
  • Lane Keep Aid with Lane Departure Warning
  • Traffic Sign Recognition
  • Cruise Control
  • Driver Impairment Monitor
  • Rear Parking Sensors
  • 180-degree split-view reverse camera
  • ISOFIX hardpoint attachments
  • Tyre Pressure Monitor
  • Airbags – driver, front passenger, front seat side and side curtain
  • Interior décor: Puma’s panache

    The Puma’s interior is designed to effortlessly blend simplistic, elegant lines and functionality with comfort and convenience. The Puma cabin space allows easy entry and egress, before a smartly designed interior featuring tactile surfaces and user-centric layout for the driver, instruments and controls.

    The Puma features a leather-wrap steering wheel, which hosts fingertip control for voice-activated sat-nav and Apple CarPlay/Android Auto commands. Smartphone convenience is also enhanced with wireless charging for compatible devices, with two USB outputs as well as a 12V power outlet adding flexibility for additional device use by passengers or for laptop or tablet support.


    Puma’s audio system includes a seven-speaker system with AM/FM/DAB+ radio, with Bluetooth-enabled audio streaming and app compatibility with apps including Spotify, and Waze. The in-built sat-nav, which includes voice-activation and complimentary map updates, is accessible via the 8.0-inch full colour centre display. The large, floating screen doubles as a 180-degree reversing camera, aiding Puma’s ability to sneak into tight parking spaces without a hitch.  

    FordPass Connect brings even greater accessibility, convenience and capability to Puma owners through their compatible smartphone. The FordPass Connect embedded modem is standard in all Puma models and brings several services that are designed to simplify customers’ ownership experience, placing key vehicle information in the palm of their hand. These include access to roadside assistance, the ability to schedule a service online and check their recent service history, their owners’ manual, and even a convenient way to get in touch with a ‘Ford Guide’, who can assist – by phone or email – with any queries about connected services.

    Standard interior features for 2020 Ford Puma include:

  • SYNC® 3 with voice-activated in-built satellite navigation
  • Apple CarPlay™ and Android Auto™ smartphone compatibilityNewsroom Apple link
  • Wireless smartphone charging
  • FordPass Connect embedded modem
  • FordPass app compatibility
  • AM/FM/DAB+ radio
  • Bluetooth-enabled audio streaming
  • 8.0-inch full colour touchscreen
  • Puma ST-Line: athleticism and attitude
    The Puma ST-Line brings a sporting character to the already dynamic Puma design and look. Instantly recognisable courtesy of a unique front-end treatment, the ST-Line brings a matte-black grille and ST-Line exclusive front bumper, with more aggressive yet restrained fog-light surrounds and muscular detailing.

    The Puma ST-Line’s lower stance is achieved by 17-inch, 5-spoke, alloy wheels, housed in colour-code wheel arch surrounds and a sports suspension tune. The Puma ST-Line look is completed by a larger ST-Line integrated rear spoiler.

    Red-stitched interior trim detail is applied to the gear selector, centre console, doors and dash. The driver is presented with a 12.3-inch full colour digital instrument cluster and flat-bottomed steering, which is also finished with red-stitching. In true ST-Line style, paddle-shifters behind the steering wheel and metallic foot pedals are included in the package.

    Above the Ford Puma, the Puma ST-Line equipment package includes:

  • 12.3-inch full colour digital instrument cluster
  • Flat-bottom ST-Line leather steering wheel Race Red stitching
  • Paddle shifters
  • 17-inch ST-Line, five-spoke alloy wheels
  • ST-Line matte black grille
  • ST-Line front apron
  • ST-Line side skirts
  • ST-Line rear apron treatment
  • ST-Line rear integrated spoiler
  • ST-Line sports suspension
  • Race Red stitching on dash, door trim, dash and gear selector
  • ST-Line sports seats with red stitching
  • Metallic ST-Line foot pedals
  • 2020 Ford Puma RRP

      Recommended RRP (incl. GST)*
    Puma FWD $33,990
    ST-Line $37,990

    *Please note, this pricing is indicative only – to support Dealers in the allocation process – and may be subject to change. Recommended RRP only. The offer price of any vehicle is entirely at the discretion of the Dealer. Prices shown exclude On Road Charges.

    About Ford Motor Company

    Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 190,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit