AUCKLAND, New Zealand, 1 MAY 2023 – Almost 120 years since the founding of Ford Motor Company Ltd, Ford’s online Heritage Vault has added more than 2000 photos and brochures of some of the brand’s most interesting and iconic models – with more to follow soon.
Following the opening of the vault in June 2022 with 5,000 images, which saw unprecedented web traffic from around the world, Ford’s new upload includes images and brochures featuring its internationals products. It covers Anglia to Zephyr and everything in between including Escort, Econovan, Falcon, Meteor, Spectron, Transit and more.
Ford created the Heritage Vault for fans, journalists, and car enthusiasts, making it easy to discover the company’s rich heritage from anywhere in the world. The searchable artifacts are downloadable for personal use, free of charge, as one of the auto industry’s most comprehensive online databases.
To date, almost 12,000 curated Ford and Lincoln photographs and product brochures from the first century of the company’s history have been made available to the public online for the first time – the site is currently seeing around 5,000 downloads per day. Visitors from more than 170 countries have searched the vault.
“We’re opening up in a way we’ve never done before,” said Ted Ryan, Ford archive and heritage brand manager. “Making our archives accessible for everyone online is a real passion project for me and the team. Looking back through Ford’s history not only helps to educate but can serve as inspiration as we accelerate our transformation as a company.”
From the thousands of images and brochures on offer, there are some absolute gems in the mix, so say goodbye to the rest of your day.
Meet your computer’s new wallpaper: the iconic 1967 Ford Mustang Shelby GT500 [LINK].
Marvel at a 1909 Ford Model T brochure espousing the virtues of Vanadium steel and committing to the production of 25,000 Tin Lizzies in a year [LINK].
Before the Bronco was revived in 2020 Ford teased its 2004 Bronco concept. Take a read through the brochure Ford created to celebrate it. It’s so good. [LINK]
Ford has been working with police and emergency services for decades, and this brochure from 1979 gives some great insight into the ‘police’ and ‘emergency services’ packages on vehicles like Fairmont and Bronco [LINK].
Deep dive into the details behind Ford’s iconic RS200 Group B rally racer and learn all about Ford’s “most exciting sports car since the GT40” [LINK].
Marvel at the 1934 Ford Coupe Utility 302 designed by Aussie Lewis T. Bandt after Ford Australia received a note from a farmer asking the company to build a vehicle that could “take my family to church on Sunday and my pigs to town on Monday” [LINK].
Given we’re in an anniversary year, why not leaf through this potted history of Ford around the world from 1994 [LINK].
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 173,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.